PepsiCo announced a summer return of its ’90s hit soda, Crystal Pepsi.
The clear soda will be avilable in the U.S and Canada, much to the delight of fans of the drink. But it will only be on shelves for a short time. When it was originally released, it ran from 1992 until 1994, before drink comapny PepsiCo pulled it from the regular lineup.
The original rollout received a strong enough demand that other companies copied the going clear formula, notably rival Coca Cola, who released Tab Clear, a cinnamon-tinged version of Coke’s original diet soft drink.
In a news release, Stacy Taffet, senior director of marketing said that. "We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back," "What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade.
The soda will be coming to shelves on July 11 in Canada and August 8 in the U.S. with the retail push focusing on 20-ounce bottles that will retail for $1.79.
Here’s a look at Pepsi’s 2016 ad promoting their launch. It is dripping with ‘90s references meant to evoke nostalgia, like the computer game "The Oregon Trail," Tamagotchi pets and dial-up internet: