Lynsi Torres: Meet America's youngest female billionaire
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She is America's youngest female billionaire; runs a hugely popular burger chain which commands a cult-like following and loves outgoing adrenaline sports like drag racing.
But Lynsi Torres, the owner and president of the $1.1billion In and Out Burger chain, is also one of the world's most secretive company presidents and behind closed doors has had a tumultuous personal life rarely disclosed.
As her company has expanded to 280 stores and a billion dollar value according to the latest analysis by Bloomberg Businessweek, Lynsi has been through a whirlwind of marriages - the first at age 17, then to a minister and most recently a drag racer.
Family history: The West Coast burger chain has been family-run since the first restaurant was opened in Baldwin Park in 1948 by Torres' grandparents Harry and Esther Synder
At the track: With a new hair color Lynsi Torres is rarely seen unless it is to do with racing. The billionaire is an avid drag-racer inheriting the passion, like the fast food business, from her father Guy Snyder
Business is booming for the much-loved West Coast burger chain which started with a tiny drive-through restaurant in Baldwin Park, California, in 1948.
Back then modest Harry and Esther Snyder just wanted a small business to provide for their family.
Some 60 years on there are now more than 280 stores across five states while Warren Buffett has even expressed his envy for its business model and desire to own the successful chain.
But as its popularity grows - sales are reportedly up five per cent year on year - very little is known about the woman at the head of the family-run business, 30-year-old heiress and drag racer Lynsi Torres.
She is in many respects an accidental company chief, rising to the top after a number of unexpected family deaths.
The company’s founder and Lynsi’s grandfather Harry Snyder died in 1976 passing on the company to his son Rich who tragically died in a plane crash at the age of 41.
Lynsi’s beloved father Guy Snyder took on the business but died of a drug overdose when she was just 17.
Can I have fries with that? According to a book on the company Lynsi Torres was teased by schoolmates about her father's work. Last year she bought a $17.4million mansion after becoming In-N-Out president
High-life: The home in Bradbury owned by In-N-Out heiress Lynsi Torres has 7 bedrooms and 16 bathrooms
'Burger Princess': Lynsi Torres reportedly bought her home from former L.A. Dodgers player Adrian Beltre. It is one of the few stories to emerge about the mystery heiress
His mother Esther then took control until her death in 2006 , leaving Lynsi as the company’s sole heir.
With no business training or college degree she was the only person left to keep the 60-year-old chain in the family - her only training was having worked on the weekends at a branch in Redding as a teenager.
The on-going dedication to Harry Snyder's motto ‘the customer is everything’ is as central to the the firm’s success as their double-double cheeseburgers, special sauce and unadvertised secret varieties like the famed 'animal style' .