Following months of rumors running wild and several denials, it seems that the UFC is officially selling out big time.

Reports say that, in one of the largest transactions for an organization in sports history, the UFC is selling out for $4 billion.

While UFC President Dana White didn't say much about the deal in a post on Twitter, he essentially confirmed the deal without actually being straight and saying it. 

The UFC is reportedly being sold to a group of investors led by WME-IMG, a global talent agency. 

According to ESPN reports, Ari Emanuel, co-CEO of WME, announced the deal in an internal company memo.

"We've been honored to have UFC and a number of its athletes as clients and couldn't be happier to take our relationship to this next level as the organization's owner and operating partner," Emanuel said.

The deal represents a huge return on investment for the previous owners, brothers Lorenzo and Frank Fertitta who bought the organization for just $2 million in 2000. A huge obstacle at the time was getting the controversial sport on TV. 

Buyout: Tito Ortiz and Chuck Liddell trade blows in a UFC bout. Fights such as these have turned what was an obscure, savage 'no rules' spectacle into a franchise that was bought for a record-breaking $4billion Saturday

Buyout: Tito Ortiz and Chuck Liddell trade blows in a UFC bout. Fights such as these have turned what was an obscure, savage 'no rules' spectacle into a franchise that was bought for a record-breaking $4billion Saturday

More to come: With the sale complete, fans can expect more bouts - like this one between Ronda Rousey and Bethe Correia - in the years to come

More to come: With the sale complete, fans can expect more bouts - like this one between Ronda Rousey and Bethe Correia - in the years to come

The interviewer asked, "How many no's did you get?" 

"Every. You count the networks. Every network. Everybody. We literally got to the point where if we could put it on the Food Network we would have put it on there," Lorenzo Fertitta told Bloomberg in a June interview.

So this $4 billion dollar cashout is a pretty impressive feat.

The deal was reportedly signed on Saturday, the same day as the massive UFC 200 event — promoted as the biggest event in UFC history. It featured a triumphant return of Brock Lesnar to the octagon and a shocking upset of women's bantamweight title holder Miesha Tate. 

White is expected to stay on as president of the organization and to continue promoting upcoming fights. The Fertitta brothers will reportedly keep a small portion of ownership as well.

 
 
 
 
David-Aghadiuno
By David-Aghadiuno 07/12/2016 05:09:00

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