Is this cool or weird?

Guys are always reaching for their toys, right? Well, a Peruvian ad agency took that idea to its most far-reaching conclusion -- and decided that a campaign that features images of phones, controllers and Rubik's cubes imprinted on boxers might encourage men to examine their nether regions for testicular cancer.

OK, it's a big leap, but the message printed on the waistband actually does make things a bit clearer: "Give your fingers a better use" -- than texting, we're guessing, or anything else.

From an aesthetic position, the best option, in our humble opinions, is the above gray pair (with pink trim) and a picture of a twisting Rubik's cube.

Is this cool or weird?

 
 
 
 

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