What do you think of when you see those logos?

It's hardly scientific research, but it's definitely adorable and marketers can probably learn something from this video of a 5-year-old analyzing company logos.

Cincinnati-based designer Adam Ladd recorded his daughter's impressions of some well-known logos, resulting in some surprising insights.

Among them: McDonald's arches are made of French fries, Boeing's logo is a planet and a shooting star (true), and the Greyhound, Puma and Jaguar logos are all cheetahs (not true).

What do you think of when you see those logos?

 

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