By David Aghadiuno Published 06/08/2016 17:47:00 | Views: 3686
A book revolution being led by an older generation

Even though technology is often seen as a young person’s game, and people with aged between 18 and 35 are regularly credited with pioneering everything from social networks to streaming video, there is one trend that’s gone to a more mature generation: electronic books.

Digital books now make up between 20 and 30 per cent of all book sales, and readers 45 years and over are leading the way.

“We might be in the midst of the first and only technological revolution being driven by aged 45 and older rather than 35 and younger,” said a recent study by Canadian e-book company Rakuten Kobo.

Kobo says its “most passionate” customers have not given up on printed books, showing that the two forms of media can coexist.

“They’re buying 60 e-books a year but they’re still buying print books,” he says.

The big challenge for all types of booksellers appears to be getting readers to finish the job. Kobo’s research shows average readers only finish 40 per cent of the books in their libraries.

By David Aghadiuno 06/08/2016 17:47:00

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